How to Build a Scenario
Defining the Variable
A scenario starts with a single change. What are you considering doing? Hiring a part-time sales assistant. Doubling your content output. Reducing your service offering to focus on one area. The Scenario Builder works best when the change you're modelling is specific rather than vague. "Growing faster" isn't a scenario. "Bringing on a part-time business development person at 20 hours a week" is. Specificity matters because the model needs to understand what inputs are changing in order to project what outputs will likely change as a result.
Setting the Parameters
Once you've defined the change, you set the parameters: when the change would take effect, the scale of the change, and what resources or constraints are involved. The platform uses these parameters alongside your current business data to build the projection. You don't need to provide perfect information to run a useful scenario. The model is designed to work with estimates and will surface its confidence level in the output based on the specificity and quality of the inputs you provide.
Running Multiple Scenarios
One of the most useful ways to use the Scenario Builder is to compare alternatives. Run one scenario where you hire a sales assistant. Run another where you invest the same budget in paid advertising. Compare the projected outcomes side by side. The comparison often makes one option clearly more favourable, or reveals that both carry similar projected impact, at which point other factors such as risk tolerance or personal preference can become the deciding criterion.