Content Types
The Range of Outputs
Beyond platform selection, the Content Studio supports multiple content types: written captions for social posts, carousel scripts for swipeable social content, short-form video scripts, email drafts, and long-form blog posts. Each type serves a different purpose in a content strategy and reaches audiences in different modes of attention. Short-form content is optimised for reach and engagement. Long-form content builds depth and authority. Email content maintains relationships with an existing audience. The Content Studio supports all of these, allowing you to produce different content types from a single starting point.
Platform-Specific Optimisation
When you select a platform and content type, the AI adjusts its output to meet that platform's conventions. LinkedIn posts are written with the professional framing and structure that performs on the platform. Instagram captions use a tone and format suited to visual content. YouTube scripts follow the hooks, pacing, and structure that work for video audiences. These aren't superficial adjustments. The underlying language, structure, and approach to the topic genuinely differ based on where the content will appear and who is consuming it.
Starting Points and Inputs
You can initiate content generation with a topic, an idea, a question you want to answer, or a point you want to make. The more specific the input, the more on-target the output. A vague starting point produces content, but content generated from a specific brief ("a LinkedIn post about the most common pricing mistake service businesses make, aimed at consultants with three to ten years experience") will be considerably more useful.