Customisation Options
Tone and Length
Before generating content, you can specify the tone you want: authoritative, conversational, educational, or direct. You can also specify the length. These settings give you control over the character of the output without needing to edit heavily after generation. Tone is particularly important for content that represents your personal brand. Content that sounds generically professional but not specifically like you tends to underperform relative to content with a recognisable voice. The tone setting is where you push the output toward your own style.
Your Business Persona
The Content Studio draws on your business profile to ensure the content it generates is relevant to your industry, your audience, and your positioning. A generalist tool produces content that could belong to any business. The Content Studio produces content that reflects what you actually do and who you actually serve. Over time, as you generate and use more content through the studio, the platform builds a clearer picture of your content preferences, which makes subsequent outputs increasingly aligned with how you want to communicate.
The Refinement Workflow
Generated content is a starting point. The studio includes refinement options that allow you to adjust the tone, change the length, rephrase specific sections, or regenerate entirely if the first output misses the mark. This iterative process is typically faster than writing from scratch, even when multiple refinements are needed. The intent is to handle the structural and generative work so that your effort goes into refining and personalising rather than producing the initial draft.