Score Levels
0–49: Needs Attention
A score below 50 indicates that one or more areas of your business have significant gaps that are likely constraining performance. At this level, the AI prioritises surfacing the specific systems pulling the score down and generates targeted recommendations to address them. This score range doesn't indicate a failing business. It indicates a business where there's meaningful room to improve, and where the improvements are identifiable. Newly onboarded users often start in this range. The initial score reflects an honest baseline from the onboarding assessment. It's the starting point, not a verdict. The value at this stage is in having a clear map of which systems to address first, rather than trying to improve everything simultaneously.
50–79: Developing
A score between 50 and 79 reflects a business where the fundamentals are in place but meaningful inconsistencies remain. Some systems are performing well; others have gaps. At this level, the platform shifts from broad remediation to targeted optimisation, identifying the specific levers that, when pulled, would produce the most meaningful improvement in the overall score. This is the range where most active users spend their time during the first few months. Progress is measurable and relatively fast when you're addressing specific, identified gaps. The AI at this stage focuses on tasks, coaching, and insights that convert developing systems into consistent performers.
80–100: Performing
A score above 80 indicates that your business systems are performing consistently and your revenue is tracking well against your goal. At this level, the platform shifts its focus from fixing gaps to maintaining consistency, identifying emerging opportunities, and building the next phase of growth. A high score doesn't mean the business is finished improving. It means the current systems are healthy and the constraints on growth are no longer primarily about fixing broken areas but about strategic expansion and capacity building. The AI at this stage tends to surface opportunities, scenario planning, and forward-looking recommendations rather than remediation.
Why Scores Change Over Time
Your Business Health Score isn't static. It responds to your activity: improving when you complete tasks, engage consistently, and log business data, and declining when activity drops off. This dynamic is intentional. A score that doesn't decay with inactivity wouldn't accurately represent your current business state. The decay is gradual rather than sudden. Missing a week of activity won't cause a dramatic drop, but consistent inactivity over several weeks will push your score down, because the underlying system scores that feed into it are falling behind. This keeps the score an honest current-state metric rather than a record of historical performance.