How Your Score Moves
What Raises Your Sales Score
Your Sales score rises when you complete sales-linked tasks, add new prospects to the pipeline, advance deals through stages, log follow-up activity, and record closed revenue. The system rewards consistent daily engagement over sporadic intensity.
The most reliable practice is brief daily pipeline work: reviewing active deals, sending a follow-up, reaching out to a new prospect. These small consistent actions compound into a healthy score and, more importantly, into a pipeline that is always moving.
What Causes Your Score to Drop
Your score declines when follow-ups are missed, deals stagnate at the same stage for extended periods, or the top of the pipeline isn't being replenished with new prospects. The decay principle ensures that past closed deals don't prop up a score that no longer reflects current activity.
The most common pattern is a strong close month followed by a neglected pipeline. The decline in your Sales score during the neglect phase is visible weeks before the revenue impact arrives. That's the signal to act on, not the revenue dip itself.