How Your Score Moves
What Raises Your Lead Generation Score
Your Lead Generation score improves when you complete lead generation tasks, log new leads with source attribution, maintain consistent activity across multiple channels, and track how leads are converting into pipeline opportunities. The system scores both output (leads logged) and input consistency (activities performed to generate them).
A channel that was producing leads but has gone quiet registers as a gap in your metrics. The system tracks active versus dormant channels, not just total lead counts. A diverse set of active channels scores better than a single high-volume channel, even if the total lead count is similar.
What Causes Your Score to Drop
Lead Generation scores decline when lead logging drops off, channels become dormant, or lead quality trends downward. The decay principle applies directly: reduced lead generation activity creates a real-world pipeline shortage within weeks, and your score reflects that developing shortage rather than waiting until it's already affected your Sales figures.
The most common pattern is a sales-heavy period where all attention goes to closing existing pipeline and lead generation activity pauses. Your score surfaces this imbalance in real time so you can restore balance before the pipeline empties.